Zari or Jari is ornamental metal thread used for adorning fabrics. It is particularly popular in the Indian subcontinent and Iran. Popular since Mughal times , zari thread is employed for zardozi. Real Zari has thread made from gold or silver. Imitation zari uses gold or silver coated copper wire. Today mostly zari is made from metallic polyester film where a polyester core is covered by gold or silver coloured metallic yarn. Zari is mostly used to adorn fabrics. Saree, salwar kameez, chuddidar, and such garments offer ample canvas for display of the fine and intricate patterns that are embroidered. It is light in weight, rich-looking, shiny, lustrous, and durable. Zardozi, Ari, Gota, Makaish, tilla, meena, kamdani, wasli are some of the popular types of embroidery that employ zari thread. Gujarat, India, has the largest production of zari and zari thread in the country. Salwar Kameez employ a lot of zari work for adornment. Today there is a lot of demand for borders and linings of zari on silk, cotton or sico fabrics. The market has responded well to zari adornments since long and though the switch has taken place from pure silk or gold to plastic core zari, there is no fall in the demand for zari-adorned fabrics.

The south georgette purple and orange salwar kameez has attractive zari bootis all over the purple colour kameez. The orange silk salwar is plain while the chiffon chunni is of dual colours of orange and purple. A very striking piece this salwar kameez would do very well for weddings, parties, corporate events, functions, festivals, get-togethers. The extremely striking black and red colour chanderi silk salwar kamiz has zari and thread embroidered mango buttis on the black colour kamiz with a zari temple and plain red patch border. The plain red cotton salwar is a beautiful contrast. The multi-colour daman patch border on a red coloured chiffon chunni with mango buttis in zari and thread work completes a sensational piece. This would suit for parties, weddings, corporate events, social functions and festivals.

There is the exquisite green colour pure cotton zari work Punjabi suit with multi-colour floral buttis embroidered in kantha work on the Kameez, along with a green design patch border. The green cotton salwar and the green chiffon chunni with embroidery all over and a green lace border make up the rest of this alluring Punjabi suit. A nice salwar kameez piece! for special occasions like parties, social occasions, festivals, traditional functions and corporate events.

The green color salwar kameez has geometrical designs and patterns. The Punjabi suit has floral designs on the neck and the piece is very suitable to everybody. The piece of salwar has got zari work on the neck and the chunni borders has zari buttis. The green color piece of salwar has got good collection. The zari buitts on the neck also suits the wearer. The venkatagiri dress material with zari work has got sizzlng color that suits every person. The chunni is a soft material and very vibrant in color that looks gorgeous.

It has unique fusion creations both in retail and wholesale. You have the maroon and grey colour venkatagiri cotton zari work Punjabi suit has white colour mango butti Bagru block prints on a maroon background along with a zari border on the kameez. The bagru printed grey cotton salwar with black vertical stripes and the grey cotton chunni with black vertical stripes, a zari border on three sides and bagru printed border on one side complete the designer piece. This piece of allure would do well for office, social occasions, events and festivals.

Parineeti : About the Author

The author is a young lady, a freelancer specializing in ethnic fabrics, more devoted to sarees. With a penchant for travelling at will and to ethnic destinations in particular, her fund of knowledge on the subject of ethnic sarees is vast and fairly appreciated.

She could be contacted at unnatisilkmarketing@gmail.com or 040-64555251.

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